'YOUR FEARS ARE WHAT YOU CREATE'
our caption on our ancillary texts uses direct mode of address in the inclusion of second person personal pronouns to directly associate with audiences almost singling audience members out defectively exerting a sense of vulnerability and targeting. this idea of direct mode of address was a technique we similarly replicated from horror movie slogans that are the most common genre to use directive pronouns.
Below were movie slogans we researched from recent horror movies in the past few years, particularly relevant to the creation of our own movie trailer with its contempary basis. pronoun usage that we were inspired by has been highlighted in yellow whilst a range of pre-modifying abstract nouns and verbs are highlighted in green as all of these words highlighted relate to the semantic field of horror and danger and directly can be associated and connoted with horror. this hence led to the choice we made to use the term 'fears' in our slogan.
we subverted the slogan choices of 'based on a true story' or 'based on true events' as these slogan types can infact put people off movies due to them being seemingly too realistic or entertaining harrowing incidents such as the haunting in Connecticut which is infact a true, personal and tragic tale which has been cinematised for public entertainment which is arguably un-ethical and immoral. In a study we undertook from our class mates and a study of 15 students, when we asked them if they had seen paranormal activity and the haunting in Connecticut both true stories in comparison to orphan and Ouija both completely made up tales- our sources showed that the more supernatural, intriguing not real storylines grabbed larger audiences. also, because we wanted to retain credibility in our poster without creating falsities,lies and ambiguities we couldn't say our film was based on a true story when it wasn't. despite not having a similar slogan to the amytiville horror or similar horror movies based on true events, we still wanted to make our poster imagery realistic so that the imagery alone could give away ideas of realism and make the film seem realistic and truthful and credible without having to say this in a slogan.
poltergeist 'it knows what scares you'
the house on the left: 'if someone hurt someone you loved....how far would you go to hurt them'
deliver us from evil: you haven't seen true evil
the possession: darkness lives inside you
A nightmare on elm street: he knows where you sleep
the haunting in Connecticut; based on a true story
the amytville horror: based on a true story
the hills have eyes: based on a true story
paranormal activity: based on true events
No comments:
Post a Comment