EVALUATION 5 -how have you made your trailer seem like a trailer?/expectations?

•  we used a continuous method of filming where events took place in chronological order in a linear mannerism, creating a full story-like experience for audiences which arguably subverted trailer expectations and differentiated our trailer from similar horror genre releases however this makes our trailer seem more like a original and unique trailer through adopting a innovative story telling technique, almost telling a unfinished story leaving audiences on a cliff-hanger and with unanswered enigmas which is a trailer convention. it also warps the idea of story telling and fairy tales which are associated with innocence and children and youth whereas our story telling juxtaposes this as although we have a young protagonist in our trailer asleep with a teddy depicting serenity and innocence, conventionally of trailers we then break this equilibrium in our trailer with the disequilibrium when the old lady antagonist appears...adhering to blumler and Katz equilibrium theory incorporated in the majority of trailers- hence making our trailer seem like a professional trailer.
•  titles are extremely important in promoting the film but for us; they were paricularly useful in breaking the continutity and ensuring our jump cuts and editing was not jolted and unprofessional and uncovnetniaonal for our trailer. we used the titles much like most horror trailers do to create tension, create a build up for action to take place and to interrupt scenes where a jump scare or tactical scary scene was about to happen.
•  conventional of a trailer was the time of release stating that it was 'This Halloween'. This is important and recognisable in most trailers as it is a key piece of information that distributors want audiences to remember.
• we displayed the Title of the film and the credits. In the majority of trailers, these tend to be at the end as they are again things that we want the audiences to remember. Most importantly is the name of the film which is 'Dawn'. This is the main thing that we want audiences to remember and is what audiences should know when it is released. This is conventional in most trailers and was something that we recognised when analysing other trailers prior to creating our own.
• In most trailers, the camera movement tends to be very fast-paced and this is due to the multiple events that are combined together typically with montage editing and jump cuts to different scenes and points of action, however we actually subverted this style of editing with just one continuous scene and slower camera tracking, panning and restricted movement to create a tone of entrapment and a shallow camera focus making our protagonist seem particularly vulnerable. this idea of vulnerability for horror protagonists and victims is often a trait of horror trailers to maintain a feel of vulnerability- often with high angle shots too which make the character seem belittled and helpless.
•  In our trailer, we have used a range of different shots and angles including, mid shots revealing body language and actions, close ups, over the shoulder shots, mirror shots, POV, etc. All of these were effective in engaging audiences which is the general purpose of a trailer. We aimed to use as many different shots and angles as possible in our trailer in order to show the change of atmosphere and to create meaning. and create a set of different narratives and point of views to suggest in our full length movie our plot with alternate Chinese box style narrative structure audiences would be kept engaged.