EVALUATION 10- brand identity

*Target audience start recognizing the brand identity helping to promote the film...characters etc*

'YOUR FEARS ARE WHAT YOU CREATE' - slogan
this harrowing slogan that we used in both our trailer and on our ancillary text in our poster ensured that audiences could recognize the films brand identity from the phrase that was repeated on both. the phrase also uses direct mode of address with pronouns 'you' and 'we', however we changed marginally our pronoun usage to not make the repeated slogan seem too clichéd. The slogan is also recognisable because of its font and style, with the pronoun highlighted in red so it stands out directly associating with audiences and involving them in the film marketing campaign and they can interact with our brand identity. The idea of the actual message behind the slogan with audiences creating their own fears made our trailer and film poster seem directed towards our proposed audiences and their interests and fears, incorporating our research, preliminary tasks and audience profiling to ensure our film effectively has a purpose- to scare our audiences and juxtapose Maslow's need of escapism from daily troubles and woes and instead entrap our audiences in our film with their own fears. The slogan we used to create a brand identity also created ambiguities and enigmas as audiences would be eagerly tensious to understand what these fears are, and maintaining enigmas would make prospective audiences more likely to discover the plot of the film.

 'ROBYN' INSTITUTION REFERENCE
the reference of 'ROBYN' our AS film project references a film audiences can relate to and recognise creating a wider market for our film. 'ROBYN' being a Christian female name, is just as ambiguous as our title 'DAWN' creating even more engimas for our horror movie which is conventional for maintaining secrets and engimas audiences will have to see the film to understand hence drawing in potential film viewers. The title of ROBYN creates a brand identity through usages of ambiguous names a swell as creating a brand identity with the larger scale context of the film 'DAWN' being 'ROBYN's prequel potentially. this is similar to the film 'SPLIT' that m. night shalyman directed that was the prequel to 'unbreakable' however this was only hinted subtly through the films marketing campaign and posters and audiences had to wait until the actual films ending to piece together the plot and its links to 'unbreakable', similarly to the idea behind our potential horror series, with the brand identity we have created.

 'THIS HALLOWEEN' RELEASE DATE REFERENCE
the repeated reference to the films release date engrains it in audiences heads when our film is set to be released, which creates a brand identity through the mention of this on all of our ancillary texts and film trailer, however also, it creates a tone for our branding of eerie Halloween horror, and almost ensures we maintain a brand identity based around the hybrid genre of a seasonal Halloween horror. we were inspired to use the ambiguous mention of Halloween rather than a specific date by the film 'ouijja' that has a personal link to myself because I was drawn in to see the film due to it being released for a special occasion, haloween. The text editing with our own original font usage and the closely packed lettering and alternation between lower and upper case creates a uneasy feel for our films release date, drawing audiences in even more.

 PERSONAL PRONOUNS- DIRECT MODE OF ADDRESS

direct mode of address creates a brand identity for us because we constantly reference our audiences with aim to draw them in to see our film. the direct mode of address used in our products is both physical and through text, where we have direct mode of address of eye contact and camera close ups with characters directly looking at the camera, aswell as direct mode of address in the text with pronouns used. this brand identity makes us stand out from other films that are less personal and create a hyperreal or superimposed, supernatural world audiences can sometimes not relate to wheras our brand identity using personal links and references draws more viewers in.

IMAGERY- OLD WOMAN'S FACE REPEATED APPEARANCE; SCREEN/PAGE PREVALENCE
the old lady character in our film makes a repeated appearance in all of our film marketing in order to farmiliarise audiences with the antagonist, which is a USP for our film as many horrors do not use elderly antagonists because of the lack of available elderly actors happy to take on horror roles. The repeated appearance of the old lady creates a brand identity through dark harrowing imagery that audiences will recongise and want to find out more about. also, through using similar angles and shot types with monochrome or paranormal filters, the images look similar so it is easy to recognise that it is the same character.

 TITLE FONT CONSISTENCY
the consistency of the calligraphy style hand writing creates a brand identity for us because by using a original font, just like the SAW unique font, or the SEVEN unique font, audiences can recognise our film by just the text appearance and can hence relate our ancillary texts to our trailer and make associations and connections. differing the colour scheme with black and white alternating schemes for the poster and magazine in making our film title appear more interesting and alternate, and because of the consistent font, audiences do not have to rely on colour or imagery to recognise the film. The archaic handwriting differs from recent 21st century box office films with modern, contemporary digitalized fonts so our film hence stands out from these recent brand identities.