NARRATION:
The trailer commences with two innovative institution titles
unique to our product, unlike institutions such as blumhouse or twisted
pictures our media distributors are unique and intriguing from a small budget
basis that may entice audiences. The glitching effect and fade to black we have
used reinforce the horror nature of the film.
This initial scene with the opening of the wardrobe from a
mysterious entity creates an enigma in the trailer from the very beginning. It takes
audiences through just one prevalent scene to the film rather than using a
montage effect with many alternate clips from the films entirety, and in this
way keeps audiences hungry for more.
The titles breaking the continuity and flow of the scene
reinforce tension as audiences are keep in tension at what is kept in the dark,
what is hidden- reinforced by our black colour scheme for title and credit
appearances. The credits maintain a cinematic style for the trailer, aswell as
ensuring we are not breaking continuity rules or making jump cuts that do not
fit well together.
As we follow the protagonists journey to the toilet with
tracking shots and pans audiences can relate to the film as they will be
feeling vulnerable just as the young girl is- reinforced through mise en scene
with her childish pyjamas juxtaposing the attire of the old lady draped in
lace.
The scream scene is designed to create a massive Ronda or
change of tone in our piece with a breaking of the equilibrium linking to
todrovs theory, and the rising volume and pitch levels create a dramatic jump
scare effect.
The final part of the trailer with a montage of abstract
imagery is overlapped on premier elements with the ghostify effect and fits
codes and conventions of horror trailers having mili-second shots of different
juxtaposing imagery- like the blood down the plughole contrasting with the
daffodil imagery to give a three dimensional depthful feel to our movie with
lots of action, this perhaps links in the hybrid genre of thriller/action to our
movie with some of these fast paced scenes.
The girl scribbling help me is filmed from three different
angles, point of view, close up and extreme close up making it prevalent to the
final scene. It also reinforces that she is possessed with this similar scene
in movies such as orphan. Through speeding up the shot with the time tool on
the software we were able to make the girls movements seem abnormal.
The white noise and grainy imagery on screen interrupting the
film footage connotes breakage and damage, making our film seem realistic, and
to affect the audience more subverting from Maslow’s need to feel safe, as
audiences will be unsure what is going on, and contrasting this idea of safety
is a key feature of horror movies.
Finally, our finite end to the trailer uses a rendition of a
child’s nursery rhyme with an eerie tone; this creates a distorted theme of
childhood nightmares to our film, and is effective as there is little dialogue and
the absence of the child’s voice throughout most of the trailers entirety so
hence this will be memorable to audiences. The final credit finally reveals the
name of our piece, so the enigma of the films title is revealed- and the title ‘DAWN’
as a homonym makes audiences associate the film with the rising of the day or
contrastingly the archaic old fashioned name..either way, audiences will want
to find out more.
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