genre i'm likely to work with HORROR TRAILER #1

the trailer begins aytipically and unconventially for popular media trailers with the green audience basis screen and the institutional companies not commencing the trailer, but instead the trailer begins straight away with a scene of paper being folded, a close up angle depicting this in detail with sharp focous, which perhaps has a metaphorical meaning of something being altered, changed, distressed and turned as this is what is happening to the paper- perhaps symbolic of what is yet to come. the time warner conglomerate logo is shown for a short period of time, which acts as a USP for the film with a large company budget behind the creation, however its short screen duration arguably is purposefully to ensure the magic behind the film is not distrupted and the media companies responsible for the films creation do not take all the attention, keeping the hyperreal themes behind the film constant.

The piano keys played alongside the trailers opening juxtapose with the horror genre itself, aswell as the dark lighting of the film with high pitched keys that are slowly played in a melody rising tension. a diegetic conversation between two perceived brothers occurs as the brother helps the folding of the paper to create a ship...it is at this point that older audiences may begin to decipher that this trailer is using anecdotal/allegory style references to the 1900s Steven King IT screen box office hit. additional to this the boy running outside in a yellow raincoat further reinforces the plot from steven kings IT with the notorious yellow raincoat being a signature symbolic prop connoting horror from the prior movie.

The piano soundtrack is accompanied by diegetic rain and ambience in the trailer, the rain itself acting as a type of pathetic fallacy to darken the mood of the trailer, making it seem more sinster, upsetting and solemn. the high angle used to track the young boy as he makes his way down the street with his paper boat is effective in making the rain- a pathetic fallacy link to danger and evil- seem powerful and view the young boy as vulnerable and victimised. the high angle shot is also effective in belittling the young boy, making audiences associate with the perspective of him as vulnerable and weak.

One of the key points in the trailer, is when a jump scare is used to make audiences feel scared and on edge, toying with the uses and gratifications theory of allowing audiences to associate with charachters. the jump scare depicting a clowns face popping out from a typical drain system creates a abstract almost surreal image that would stick in audiences heads, making them feel uneasy which is what horrors are styled to do.

the credits that appear on screen stating 'from steven kings terrifying novel' effectively use the adjective terrifying to emphasise just how petrifying this horror is. It also gives context to the film, drawing in audiences from fans of the famed author. this technique is effective in adding realism to the trailer. the dark colour usage of black juxtaposing with white text almost gives a skeletal feel to the text,making it appear daunting and shadowy.

the slow paced tracking editing following round a pole with a 'missing' poster on, alongside non diegetic  dialogue of a young boy talking about more people in the town going missing than the national average gives context to what the boy is talking about, and the slow paced editing allows audiences to read the text on the poster, almost as if it is a warning to audiences too aswell as the movies characters. this allows audience involvement and plays on a hyperreal crime/news idea with missing posters and crime appearance in the horror movie making it seem even more realistic.

One of the most prevalent scenes of the trailer is when a red balloon is floating by itself through a classroom. typically balloons are associated with childishness and innocence, however the slow pace of this prop especially with it being an inanimate object almost possessing animate daunting and stalking characteristics makes it seem scary to audiences similarly to the primary audience of the movie itself as all the movies characters watch this balloon. the red balloon is also a symbol watchers would associate with clowns, and the novel 'IT', its red colourings connoting something to be feared or dreaded. the repetition later on of a similar mid shot of this same balloon reinforces its stalking habits as something to be feared.

When the young boys are entering a tunnel to find a clown they have suspicion's about, the camera films the boys from a sinister angle from ahead of them, almost as if they are being watched. This rises tensions about what is going to happen with them. in this scene the lack of any natural lighting, only their torchlight makes the whole environment seem especially dangerous, and the torch flare pointing at the camera blurring audiences visuals makes the scene unclear and uneasy.

the interrogative 'what are you afraid of?' appearing in credits onscreen directly addresses viewers and is a technique of direct mode of address with the second person pronoun usage that we would aim to include in our own movie trailer to reel audiences into the action. effectively these credits along with the ending credits in the final scene appear on the screen alongside the sound of a camera shutter click, effectively portraying the movie and its credits as if it has been captured like a realistic and truth withholding documentary style film. the shutter click also uses relational editing to the scene in the trailer when the boys are looking at family images on a projector screen, which makes this noise almost daunting and feared as it is associated throughout the trailer with the clown.