genre i'm likely to work with- HORROR TRAILER #2

the trailer commences unconventionally to other similar horror genre films with the absence of any media institution mentions such as typical horror conglomerates such as blumhouse or twisted pictures. instead, the trailer cuts straight to the storyline of the movie, which aswell as making the trailer stand out, innovatively uses the idea of the TV and technology hacking through a ghostly entity to ironically almost hack the trailer when the glitching screen opens up the trailer, and creates ideas of hypperreality.

the establishing shot of the location of a small forest cabin uses deep focus to belittle the cabin in comparison with the woodland sorroundings making the accommodation seem vulnerable in contrast with the overpowering woods, this then uses a relational editing technique to create a link to the next scene which is a young woman appearing vulnerable with the deep focus depicting the dark housing entrapped environment around her. This follows conventions of horrors by having a vulnerable protagonist versus an antagonistic force.

the diegetic dialogue of the woman stating that there is a superstition about 'a tape, where if you watch it it kills you' creates a context for the trailer, reinforcing the storyline behind the trailer. it also plays on real life superstitions that audiences may be attracted and drawn in to find out more about, similar to the bloody mary superstitions that evoke horror from audiences.

the two repeated shots of different females filmed with extreme close up shots putting a tape into a video player reinforces through the symbolic appearance of the tape (relating to mise en scene) the horror ideas in the film that arise through technology (the television) which differs from horrors commonly revolving around historic themes rather than social media and current generations.

The time limit of seven days which is repeated throughout the trailers opening is conventional of horrors as it builds anticipation and tension for what happens when this time limit runs out. it also makes the trailer more fast paced as having a time limit assists with the continuity of the trailer in ensuring it is fast and action packed making it stand out from other trailers.

the actual film title 'the ring' is ambiguous, as it connotes something eternal and never ending sharing similar ideas to hell as that too is a never ending cyclical eternity. it also links to the structure of the trailer itself which is cyclical in structure with the start of the trailer being a victim of a curse, and the end of the trailer depicting another victim of the curse structurally showing an eternal cycle. the idea of a ring also doesn't need text to repeat the title, instead the outline of a ring is visually presented throughout the trailer repeating the title and main idea behind the trailer.

at 1;58 in the trailer where the dark hues and harrowing imagery is interrupted by a extreme close up of red maple leaves, their scarlet red colour connoting danger and perhaps the danger of nature, whilst the maple leaf itself has medicinal purposes- potentially incorporating the idea of a cure into the trailer with the amount of harrowing cursed horror that is filmed exempt from this naturally beautiful imagery of the leaves.

the final scene of the trailer where the grudge like girl climbs out of the television screen would stick in audiences heads with prevalence as it is the last scene of the trailer. it also is extremely abstract with something inanimate with the TV screen allowing something animate and supernatural to escape from it. the dark surroundings with the dim lit room further directs audiences to the centre of the screen where this is taking place.