After the media conglomerate trio of logos, non diegetic sound usage of a conversation with a high pitched sounding female talking to another male commences, creating a positive tone with her soothing dialogue usage. This is further emphasised through not only the audio of the conversation but picturesque idyllic visuals with establishing shots of a green heavenly location of rolling hills, allowing audiences to fit to Maslow's needs of escaping from daily troubles and woes and be in a location of serene happiness. the high frequency natural lighting additionally enables the warm and natural location to be emphasised to express something natural and hyper real- allowing audiences to relate to the location and be involved in the reality of the film.
the fade editing technique used to divert from the birds eye establishing shot of the countryside location connoting nature and purity leads to a long shot inside an internal setting of a job centre- with the use of mise en scene with the prop of the job centre sign giving away this location. this contrast of scenery gives the trailer depth, and shows a primary and secondary setting keeping audiences interested.
the over the shoulder shots between the job centre worker and the female allow audiences to become engrossed in the conversation, particularly with the shot reverse shot editing allowing audiences to feel part of the interaction and hence relate to the female protagonist very early on- fitting with blumler and katz uses and gratifications theory of being able to associate with the characters. relative to mise en scene the costume choice of the female protagonist with a fluffy jumper coordinated with a plaited hairdo and the lilac pastel colours of her attire reinforces an almost childish innocence making the protagonist fitting to the archetypes of a stereotypical romantic lover in the media, linking to the likes of the fault in our stars and the notebook.
the tactical uses of Emilia Clarke by producers and directors as the prevalent female protagonist is effectively flaunted in the trailer with almost every camera shot and scene featuring her. With her millions of Facebook, Instagram and twitter fans as one of the most famed female actors this almost creates a viral marketing campaign intertwining jean boudrillards idea of hyper reality with some of Emilia Clarkes real genuine characteristics as a ditsy feminine individual being expressed through her role in this film. Also after her juxtaposing role as a mythical queen in HBO series game of thrones, audiences and fans of Emilia would be intrigued by this parallel role.
The film begins to introduce a piano ambient soundtrack to assist in creating a romantic environment for the trailer, coinciding with the protagonists dialogue which begins to allow audiences to assume the film is a hybrid genre with romance and comedy when the female suggests 'um i've never done it but I'm sure I could learn' when questioned about her caregiving experience. short humorous snippets of diegetic dialogue and conversation allow audiences to begin to get to know their female character, and almost metaphorically fall in lover with her character and her presence, relating to her lover in the film.
The famed film soundtrack featuring ed sheerans 'photograph' plays as the intimate long two shots of the male and female protagonists are filmed, which creates a romantic mood and is conventional of the romance genre which is the most typical genre to use music in assisting the progress of the romantic storyline with clichéd romantic renditions that in fact end up consistently creating fame and connotations to romance for the movie throughout history.
the constant usage of natural lighting throughout the trailers entirety reinforces the romantic serenity and realism of the film, creating an almost idyllic dream like state of which audiences would wish they lived in. the lack of editing too reinforces the natural themes of the film, however subtle minor scale editing such as the slow motion usage of editing when the female is running through hospital doors to reinforce themes of greif, death and sadness to the storyline- which alongside the romantic themes enable the film to be a drama as well as a sad female orientated audience film.
Effectively the majority of the shots used are in fact close ups and match on action and shot reverse shots to depict conversation. this romantic trailer is especially adapted to this movies plot as typically conventions of romance trailers would be majority of long shots suggestive of body language as romance is built on body language and emotions between characters however here the man in the relationship is in fact paralysed and cannot show any body language hence the close ups and frequent dialogue usage express his emotion more, arguably giving a more intimate portrayal of a relationship.
The upsetting and distressing themes in the trailer, for example when non diegetic dialogue of the male saying 'I promised my parents six months and that's what I have given them' as well as hospital scenery allows audiences to connect with the film on an emotional level, as well as a social level with themes to discuss and talk about. the emotional themes revolving around the male protagonists disability and his euthanasia requests tugs on the heart strings of viewers who will feel like they are obliged to find out the males fate.
the effective usage of the male protagonist looking out of his window, gives a sense of physical and metaphorical self reflection. this enables audiences to recognise that the films plot will revolve around this male protagonists life, The effective shot without the filming cameras in the reflection only the males reflection and face creates cinema magic and makes the process seem realistic and relatable.
the credits 'live bodly' 'live well' 'just live' associate with audiences on a textual level, almost using subtle direct mode of address with these imperative phrases teaching a moral lesson on how to live your life.
the cyclical/ronda structure of the trailer with in the first minute of the trailer the female explaining how she used to love her bumble bee tights to her presumed lover, and she receives these as a gift at a presumed birthday party makes the trailer have structure and depth, as well as already giving away hints of the storyline making audiences want to uncover more.
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