the sound of a door knock is non diegetic playing behind the universal studios screen appearance however straight after the non diegetic knocking sound relational editing to a female being let in a males house through his front door allows us to recoginise it was her who was knocking, and already creates a swift brevity for the movie as everything seems to be happening very quickly shown by even the knocking sound of the door overlapping the prominent opening title of universal studios, with the sound starting straight away as the trailer commences keeping it swift and quick and not boring audiences. The knocking on the door sounds prevalent, eerie and is reinforced with definition as at this point there is no other sound, this perhaps would initially scare audiences as typically in horrors, such as the strangers for example or scream, a knock at the door connotes an unwelcome guest and the door knocking sound is a sound connoted and associated with horrors as soemthign to be feared...however this film juxtaposes this idea as the guest at the door is welcomed with a hug and a kiss by her assumed boyfriend, warping some of the conventions and codes of the horror genre. The idea of the trailer opening with the opening of a door creates a structure to the trailer- wherby the threshold of the door opening is what begins the trailer and it would be assumed the shutting of a door metaphorically- hence the ending of a life/death- is what will end the trailer or film plot hence giving it a structurally cyclical structure. the beginning of the trailer with the pleasant conversation between the assumed couple with close up shots of an intimate kiss, and slow paced fades to reinforce the pleasant romantic tone to the piece, subverts and juxtaposes what would be expected of a horror.
the long shot of the female playing with the dog flaunts her body language which is caring and compassionate with the dog being used as a tactical mise en scene prop to reinforce her pleasant personality as thelog shot depictsher picking the dog up and stroking it. Once again this creates an unconventional feel for the horror, however the dog featured in this opening scene is partially convetnuaonal of horrors where the pet is typically first to die, almost as a moral compass or warning sign hinting for characters to escape or 'get out' which ironically plays the movies title.dog deaths are used in the amytiville horror, drag me to hell, the girl with the dragon tattoo, the truth about kevin- which give a similar tone to this movie.
the diegetic conversation in the trailer using alternate over the shoulder shots to make audeinces feel involved and interacting with the trailer effectively hints a sub plot or plot b to the movie when a racial theme and motif is introduced when the male character states 'do they know I'm black' almost creating a hybrid genre to the film which makes the trailer stand out as the movie hence seems like a drama/epic horror as racial themes areoften plot ideas behind dramas, historics, documentaries and epics rather than horrors. the genre hybrid idea is further reinforced in an alternate way when the male actor is filmed in the car with a close up having a conversation with his assumed friend who states'i aint never seenyou like this man , don't come back with yo dam pants up to yo damn stomach' incorporating humour into the trailer, giving it a comic appeal. The phone conversation filmed with alternating cross cutting technique editing makes the conversation feel personal and interactive. The humorous conversation sets an equilibrium in the trailer which is swiftly broken when a deer hits the front window screen of the car, reinforced with a loud bang sound effect for dramatic effect reinforcing the horror idea as this acts as a jump scare. a long shot depicting the car after the hit is then used to film the car swerving away. this shot is effective in reinforcing the idea of the modern car/automobile, making the horror stand out as it is evident the car is modern and hence the horror movie is a 21st century based contemporary horror- a unique selling point differentiating this movie from archaic, historically set horrors. the titles that then intrude the screen after this shot leave audiences guessing if the car has crashed or not, it is hence a tensious cliff-hanger for audiences, whilst BLUMHOUSE institution titles appear on screen, a renown company for producing successful horrors such as the conjuring and insidious.
the repeated snare sound throughout the differing scenes of the black male meeting his girlfriends parents, to touring the house, to meeting their house maid Georgina- makes the linear order of the scenes taking place reinforced and splits up the action. also the sound juxtaposes with the welcoming nature of the parents hence suggestive there is something not quite right about the family he is staying with. The constant filming however in warm natural lighting subverts from ideas of typical dark artificially lit horrors, keeping audiences awaiting the fate of the films characters.
the montage of purposely abstract and ambiguous varying shot types creates a confusion around the film for audiences, which is ironic as the film is based around the actions of the brain. the reoccurrence of the extreme close up shot of the tea leaves cup acting as a hypnosis totem with the woman clanking the metal spoon against the cup reinforces the idea of the theme of hypnosis and the supernatural in the trailer, often a key convention In horror trailers. the exaggerated loud noise of the spoon hitting the cup sounds especially eerie as it is so loud, and almost acts as a sound motif for the movie as its repetitiveness is immediately thought of when the trailer comes to mind. the final scene in the trailer of the dead deer skeleton and anatomy links back to the beginning of the trailer with the deer being hit creating a Ronda cyclic structure to the trailer suggestive of the protagonists fate that audiences would want to decipher more about.
the final scene with the credits usage of 'say something #get out' creates a viral marketing campaign for the film for audiences to involve themselves in, hence promoting the movie and blurring the lines of hyper reality as if the audience members are too being targeted.
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