The sound usage of a bass guitar playing a riff just as the trailer begins connotes fast pace due to the connotations with a bass guitar of being played fast, as well as a masculine appeal to the movie because typically it is males that would listen to this genre of prominent bass music, as well as males who would play like this. The soundtrack dosent emidiatley fit with the peaceful tranquil establishing shot which may foresee that our protagonist may not fit in with his surroundings or have obscure characteristics, This therefore could act as a sound motif for our main character. The limited dialogue in the teaser trailer gives away hints and enigmas about John Wicks characteristics and that he is perhaps lonely hinted by him talking to his dog. It creates a detachment from the audience because John Wick flaunts impersonal and self orientated characteristics which is a typical action movie trait because we are meant to see the protagonist as different, standing out from everyone else and almost admired as an individual. Also, just like Bruce Wayne in the batman movies who is portrayed often as lonely and detached from society he is a typical archetype for a action movie character just like John wick in this film because the action usually revolves and is triggered by the main character rather than distracting audiences from the main action and plot revolution by having many characters.
The institution logo for summit entertainment is a recognized unique selling point for the movie because Summit have been responsible for huge box office hits such as twilight. This will draw audiences in as Summit are known to have made many action movies before. The summit logo itself analysed in greater depth is the silhouette of a mountain, connotations of this could be adventure, challenge, peak (peak of the action) and danger. This particular logo was of particular inspiration when beginning to create our own logos for our own made up institutions when making our movie trailer as we wanted to incorporate relevance in our logos and institution names so that they have a direct relevance and connection to the film itself.
The shots from different camera angles of a speeding car used in the movie trailer are very typical genre traits of action movies as almost all major action films involve a car chase. This vehicle involvement also would directly appeal to males who the film is targeted at as males stereo-typically have a more prevalent car interest. The mid shots and low angle shots used give the car prominence and power suggesting to audiences that this character is powerful and important. The match on action editing technique of filming outside the car when it is turning and then filming John wick driving the car cleverly associates the powerful car with the assumed physical power Wick poseses. The cutaway shots quickly alternating from being outside the car to inside the car create a fast paced stream of action which is important to include in the trailer as audiences will be expecting and anticipating a fast paced action packed plot when they decide to go and see the full movie.
When the lighting level darkens and jump shots show the man is in bed the soundtrack also dies down to create an aura of danger, a break in the equilibrium that suggests the real action is about to begin. When Wick is beaten to the floor by intruders to his house the diegetic sound of their weapons without any background sounds makes their actions seem stark, sinister and very prominent..this gives the audiences a taster of who the films antagonists may be and creates audience attachment through sympathy and connection to Wicks character who they follow throughout the trailer. The usage of dark shots with noises and sound effects leaving audiences guessing what has happened rather than seeing it on screen is an effective technique that i would want to include in my own movie trailer as giving away limited visual details leaves the audiences more hungry to see what actually has happened rather than just hearing the noises of what is going on. Also the blurring editing of shots used in this trailer makes the audiences feel as if they are receiving a point of view shot through the blurring eyes of the almost unconscious main protagonist so creates an attachment. Having point of view shots is effective at making the action seem realistic as the point of view shot from the victims point of view gives a important perspective.
The narrative voice included as non diegetic sound in the second half of the trailer comes from John wick and effectively introduces the protagonist and the basis of the story line, The visuals of a montage of different scenes from the film shows the depth the film goes into and interestingly uses a range of shots from a funeral scene to a birds eye cityscape view, to eyeline match shots with different characters included making audiences want to see the movie even more.
another of the effective techniques this movie uses is the inclusion of flashing police lights illuminating the action between characters rather than using artificial lighting which may disrupt the cinematic magic of the scene and make it seem less realistic.
The repeated inclusion of a female in the trailer depicted in second long shots through the montage of clips suggests a possible plot b and female love interest which would create a feminine appeal to the film not just a masculine appeal. similarly the Batman trailer included multiple shots of a female love interest in the trailer, abiding by the theory of Laura mulvey where she suggested the idea in the early 1900s of a 'male gaze' where cameras linger on the curves of a female body making them seem almost like a sex object...which is true also in this trailer as the female body is filmed with a behind light highlighting it making the female in this trailer seem more attractive.
The weaponry used in this trailer is a typical trait of a action movie because most action movies involve guns and violence which assist in the fast paced action. Extreme close up shots make the weapons seem even more dominating and real creating an audience sense of fear. The final few montage shots showing long shots of club fight scenes creates an adult targeted audience for the film and the many different locations shown makes the films plot seem as if it has depth, and has occurred in our real own world.
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