We analysed film ratings so that we could promote our film
towards the most effective audience and designated niche market. Typically
horrors are not governed towards any ideal audience under the age of 15.
however, the woman in black stands as an exception because it is a historical
classic novel that was deemed acceptable by the BBFC in addition to the horror
based film 'the hole'. 'The Hole' was accepted as a twelve rating predominantly
because of the usage of young upcoming actors featuring in CBBC and CITV
programs. We considered making our film a 12 because we wanted the opening to
focus on an effective inventive story-line and plot rather than just aspects of
horror and scary or gory scenes. If there was actually a moral behind our story
it could be classified as a 12 and therfore appeal to a wider and more broadly
aged audience..this means we could still include jump scares and possibly disturbing scenes
without the usage of strong gore and death. Usually most 12 films are action
movies or thrillers, so our movie would be distinctive and we would have to
argue our reasons for allowing a horror based thriller to be a 12 certificate.
The BBFC state that some horrors may be passed under the 12/12A category with
moderate physical and psychological threat permitted along as horror scenes are
infrequent with an overall tone that isn't disturbing and infrequent swearing
or taboo language or nudity. Also, twelve rated films cannot involve harsh
incorrect drug usage or promotion-which our film wouldn't. We were thinking of
having a focus in our film on alcohol abuse with a driver involved who acts as
if he had been heavily drinking, however we haven't confirmed this idea and
need to further work on the age rating for this type of alcoholism.
The most obvious choice for a horror film rating is to aim
it at a 15+ audience because this would appeal to teenagers who enjoy the idea
of being scared and going to the cinema as a planned event to watch a horror
movie. Also a 15+ audience would be more mature and therefore the story-line
could touch on different more adult topics. film examiners look at issues when
rating a film such as discrimination, drugs, horror themes, imitable behavior,
language, nudity, sex and sexual violence and theme. The idea of imitable
behavior is a subject to be carefully considered when creating our film because
any ideas of danger or violence need to be considered as to what audience we
are portraying this to, especially with our idea of the inclusion of roadside
issues and reckless driving. Films are also considered under context, tone and
impact of how it may make an audience feel; there is also the consideration of
the release format- for example if it is released on DVD is there a higher risk
of underage viewing. 15 films accept racist, homophobic and discriminatory
language as well as strong taboo words and even the strongest language terms
like f**k and c**t (depending on manner of use). 15 films are also allowed to
include lengthy sexual activity and nudity in a sexual context without strong
detail. 15 films also allow strong violence however no dwelling on the
infliction of pain or injury, strong sadistic violence is however unacceptable
and continually gory films are rated 18s. 15 films allow detailed verbal
references to sexual violence for example descriptions of rape or sexual
assault in a courtroom scene or in testimony however depiction of sexual
violence is not allowed or must alternatively be completely justified in
context of the story-line of the film. We know that our horror wouldn't break
any of the 15 rating boundaries because there can be strong threat and dark
horror as long as there is not a sustained focus on sadistic and sexualised
horror and threat- which wouldn't be flaunted at all in our film.
i wanted to research how 18 films differed so wildly from
the 15 rating and why you need to be within adulthood for watching 18 movies.
when i analysed the film rating, it realized that it was because of inclusions
of very strong violence, strong and frequent language, strong horror and sexual
activity as well as sexual violence, blood and gore and discriminatory language
and behavior. at 18 there is no themes prohibited and adults are free to choose
their own entertainment providing the material is not illegal or harmful- this means
that this particular categorization for film ratings can even be offensive to
adult viewers. Although adults can watch what they want- there is potential
aspects that could be cut from an 18 movie if there is material that breaches
the criminal law or where material has very detailed portrayal of illegal drug
use and sexual and strong violence for example making rape look appealing.
Rating a film an 18 cuts out 25% of movie goers as 15% are aged 2-11 and 10%
12-17. This means that by making our movie a 15 we would have a wider audience
to promote our film to, as teenagers make up a wide population (at least 8% are
15) and would create more of a broad viewing population & income.
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