ACTION TRAILER #4 LUCY TRAILER

The trailer commences with a featurette of global film institution- universal studios. The logos hues and tones have not been altered, unlike in some horrors where genre conventions make the logo darker, or even sepia in the case of dead silence. the flowing transition from institution to actual footage uses careful relational editing whereby the globe logo of universal studios fades to be the same shape and color as a blue eye. Usage here of relational editing almost blurs the boundaries between the realistic non fiction purpose of the opening credits and logos and the fictional film- bringing in ideas to the film of hyper-reality and jean Baudrillard ideas of how parallels between reality and fiction are blurred. this makes the film trailer from the beginning seem relatable and realistic.

dialogue from the presumed protagonist stating ' what happened?' creates enigma codes about a possible plot where memories are lost and then found again which creates audience interest. also the idea behind the protagonist talking to herself links lunacy in with the plot almost as if she is lonely or mad- hence creating a sub plot B.

the jump cuts and cross cut editing from the woman awakening from her slumber and in her bedroom to limited second long cuts of a nightclub scene takes the audience from a scene of equilibrium to noise, disruption and chaos creating two juxtaposing atmospheres the protagonist is in. this too creates confusion with the jump cuts making audiences want to know what has happened. similarly the jump cuts both use different lighting types- the bedroom shots when the woman has awoken uses natural lighting whereas the nighttime scenes use darkness, shadows and artificial lighting which perhaps symbolize or connote two mindsets.

the effectiveness of using a female protagonist in an action film like this makes it stand out and seem original as it is not conventional. Similarly, in my own trailer with the usage of an all female cast, i would aim to use repetitive shots, a final shot and camera prevalence of a female much like Lucy in this film to subvert gender stereotypes and action movie patriarchy making the film use female orientated enigmas.

the editing usage of cuts to blacks when the female is beaten reinforce she has blacked out and taken a hard hit which hence makes audiences relate to her character and associate to the pain she is enduring which links to the uses and gratifications theory of associating with characters. The deep bass and drum snare sound effects reinforce the severity of the action in the scenes as well as giving a scary tension building mood to the trailer.

camera shots diverting from the female protagonist to actor Morgan freeman give the films trailer a unique selling point, as well as incorporating a story-line. the masculine prevalence in the trailer from freeman would also draw in more masculine audiences also. alongside this masculine screen prevalence, the usage of special effects to imitate super powers makes the film take on genre conventions of a sci fi film, hence making this film a genre hybrid. This new and innovative genre would entice audiences, and i would aim to use this same technique of genre hybrids when making my trailer to create something new and unique.

maintaining ambiguities in the trailer, for example only giving away the month of the films release 'august' without a date would make audiences more likely to research the film for themselves, hence creating a buzz ad social marketing and media campaign for the release.