This magazine cover stood out to me personally on internet sources because of its direct mode of address through the eyeline match and camera stare of antagonist-Sweeney Todd played by USP Oscar winning film-star Johnny Depp, a recognizable and prevalent figure in supernatural, dark TV drama and film. This entices audiences who are already familiar with Depp from films of a similar or same genre. Referencing back to the direct eye contact Depp makes with viewers and readers of the magazine, the makeup surrounding his eyes, a feature of mise en scene as this adds to his costume and general appearance, makes him seem un-human and hence his gaze is even more patronizing and daunting. The red circles underneath his eyes are emphasized possibly through harsh editing making them appear to un naturally bulge and stand out, whilst his brows are suggestive of his body language and para linguistic features showing a harrowing anger. it is important that Depp's expression reveals a lot, as well as giving audiences meta messages to understand as the format of the magazine is a written format and hence no visual moving media or overwhelming text inclusions can be used.

Because the legend of Sweeney Todd is a familiar fable many people- especially the audience profile in the demographics model of 'explorers' who suggestively have a high IQ and are of young age, in this way Sweeney Todd's characteristics would be recognized and audiences feel familiar with, liking to the uses and gratifications theory suggested by Blumler and Katz suggesting audiences want to associate with characters. the silver streak of hair, white face, barber style collar and curly locks of hair are collocations of the infamous and historical barber 'Sweeny Todd' and hence, for the magazine cover using such a large scale picture that dominates the page of just one character heightens the impact of the film, as well as drawing audiences in. To assist in the impact this makes, the credit 'Starring Johnny Depp' reinforces to audiences the famous unique selling point film star that is the antagonist of the film. The white bold font of this also stands out against the monochromatic dull shadowy background making it even more prevalent. alongside this, a collection of titles are used to border the image, such as '39 new films' which gives credibility to the magazine making it seem worthy of the money people pay, as well as purposeful, informative and entertaining.