EVALUATION 14-film poster inspiration- influences on production cont.

 our film poster fitted simple conventions and traits of similar horror movie posters such as the monochrome and red contrasting colour usage and eerie imagery and slogans as well as more complex conventions such as absence or prominence of horror movie characters and archaic/gothic font usage.
we researched other horror movie genre posters when creating our original one as a preliminary task to enable us to draft possible ideas and reap inspiration from elsewhere.

one of the pinnacle posters we analysed and used as inspiration was the poster for 'The Visit'. The visit poster portrayed an absence of any film characters, creating an enticing enigma because audiences would want to find out who the antagonist of the film actually is or what supernatural or harrowing themes there are. The text 'grandmas rules' however clears up some ambiguities in what the films about because this suggests an elderly antagonist. The text is embellished onto the poster making it seem like it is created in a handmade raw material manner making the poster seem more realistic unlike computerised imagery and CGI used in other horror posters such as SAW. The text on the poster for the visit that is embellished also juxtaposes with the theme of horror as sewing, knitting and embellishment usually trigger positive connotations of the elderly and links to stereotype and representation that the elderly are frail, cutesy and vulnerable hence this usage of positive ageing connotations juxtaposes with the horror genre making the poster stand out and seem stark to audiences. We developed on this font idea in our own poster by using a calligraphy handwritten font for our title, which much like the sewing for the visit, looked as if it had been created by hand and hence more realistic. Usually writing as we used is associated with prestige, affluence and archaic links to calligraphy of Shakespeare triggering positive connotations however we juxtaposed this just like in the visit with themes of horror. we also found effective the placement of the by-line 'from the creators of (paranormal activity and insidious)' right at the top of the poster, so audiences would be drawn to this piece of information quickly as it is at the very highest height of the poster. we used this same placement template for our own poster where it states from the creators of robyn because we thought it didn't then clutter the rest of the poster.
The sewing materials used on the visit poster with the sewn on house we thought was effective in symbolising a horror involving an elderly age related focus, and we hence incorporated our own symbolic representation using materials into our poster with the lace used covering half the woman's face. the lace is representative of old age as this is a connotation of a stereotypical grandmas garments, doilies and sewing habits/hobbies. lace also connotes a delicate vulnerability, as well as being a material with a historical context- one of Britains imperative trading materials in the 1800s, and a expensive material associated with history and even Samuel peyps an English diarist who journeled about lace.

the second film poster for the woman in black was a inspiring ancillary text we studied also, especially considering this particular film has been created in response to a hugely famous 18th century novel hence acquiring a large audience and using the traditional theme of an aged antagonist to trigger fear. the poster features a lady on the front cover without her face being seen which triggers enigmas about her identity. similarly we only used half the face of our old-age female character to keep her identity hidden, raising tensions to discover who she actually is. this is also relationally editing to the colour scheme whereby as well as imagery not revealing the antagonist metaphorical 'true colours' also it dosen't reveal the literal true colours of the antagonists with the monochrome tones used. we fitted this effectively to our own poster with the dark black background used.  The font used on this particular poster for the title standing out as white we also used in our own poster as this was effective in almost giving the poster credibility and authority by using the colour schemes used by a newspaper hence making the poster seem realistic.

 The third film poster inspiring our poster creation was drag me to hell, whereby the poster directly features an old lady much like our film. the way the lady's face has been edited with a pale ghostly effect on her face, a blind cataract appearing eye, decaying teeth and moles and scratches over her face. this facial makeup in relation to mise en scene inspired the editing of our own elderly lady to give her appearance and features a more supernatural and surreal to create a parallel between the innocent idea associated with the elderly and juxtapose this with horror. the talcon power we used for a simple method of making the woman's face appear pale in the poster was reinforced with the 'ghostify' editing tool on software 'picmonkey' as well as altering our saturation and declining brightness and aperture to give the woman a deathly appeal just like the woman from drag me to hell.